H-E-B

H-E-B is one of the most well known Texas brands of all time. They outsource certain campaigns to MarketVision, where I was given the opportunity to use my creative knowledge, and personal experience acquired from working at H-E-B, to collaborate on the following campaigns.

Wear a mask and Slow the Spread Texas-

This was a social media video project H-E-B gave our agency with a two-day window to complete. They wanted this small informational video to be made for their social media channels. In addition to the small timeframe request, they wanted the video to be similar to their already established COVID- 19 branding that could be seen in-store and on social media.

Workflow-

Our creative team came together to start brainstorming ideas that would best portray what H-E-B wanted to convey to its customers. My creative director, Ricardo Barerra, was one of the founders of H-E-B’s in-house advertising department, making adherence to brand guidelines a breeze for us. First, we needed to know what verbiage H-E-B was already using in-store on their signage. Since I myself worked for H-E-B at the store level, I simply took note of the different signs I saw around the store each day. After we got all of the correct verbiage sorted out, my team and I got to work storyboarding and designing our video. Once we were done with the storyboards, our in-house animator took them and brought them to life.

Tagline-

Slow the Spread.

Instagram AR Filter-

Video Example and Test- AR Filter QR Code to try-

H-E-B Covid-19 Companion app-

In-store take-home cards-

App Icons-

Companion App Prototype-

Face Mask Mockups-

H-E-B Reusable bag-

All proceeds made from these reusable bags go to Covid-19 relief efforts and Covid-19 recovery programs.

Storyboard -

H-E-B Meal Simple “Simply Heat”

Meal Simple “Simply Heat” meals are chef-inspired meals ready to eat in minutes by simply putting them into the microwave.

Workflow-

To start this project, I downloaded all of H-E-B’s brand guidelines and Meal Simple assets to start my creative process.

Digital Banner ad-

Email ad-

Digital Banner Mock-Ups-

Social Media Posts-

Social Media Meal Simple Face Filter-

Meal Simple Reusable Bags-

H-E-B Texas Strong AR filter-

With grocery stores being an essential service, H-E-B has been open since the beginning of the Coronavirus Pandemic. As H-E-B’s partners have gone above and beyond to help their communities, we wanted to create an AR filter where people could say thank you on social media to H-E-B and its partners.

Workflow-

To start this two-person project, my creative director reproduced an H-E-B partner name tag using Adobe Illustrator. After a few minor revisions to make the name tag look identical to its real-life counterpart, I took the revised name tag and programmed it into Spark AR Studio to be made into a filter.

Tagline-

TX Strong.